Pricing Overview

Clear, honest pricing for small business websites.

Every project is a little different, but this guide shows how I typically structure pricing, what each tier includes, and why certain features are worth the investment.

The ranges below give you a realistic idea of budget. Once we talk through your project, I’ll put together a specific quote so there are no surprises.

Starter

Launch Site

Best for: new businesses and simple service sites.

$750–$1,250

One-time project cost

  • Up to 3–5 custom pages (Home, About, Services, Contact, etc.)
  • Mobile-friendly, modern layout
  • Basic contact form
  • Light on-site SEO (titles, meta, headings)
  • Setup with your domain & hosting

This tier is all about getting you online with a clean, professional presence that makes you look legit without overcomplicating things.

Most Popular

Growth Site

Best for: established businesses that need more features.

$1,500–$2,500

One-time project cost

  • Everything in Launch, plus:
  • Project gallery or portfolio section
  • Richer content sections (FAQs, testimonials, highlights)
  • Custom quote / inquiry form
  • Better performance & caching setup

This tier is ideal when your website needs to do more than just exist — it should showcase your work, answer questions, and guide visitors into reaching out.

Custom

Pro / Advanced Site

Best for: businesses with specific workflows or advanced needs.

$3,000–$5,000+

One-time project cost

  • Everything in Growth, plus:
  • More complex content structure or custom page types
  • Admin tools to manage content (gallery, posts, events, etc.)
  • Integrations with APIs or third-party services
  • Option for AI-powered features or automation

This tier is for projects where the site becomes more of a tool than a brochure — something that saves you time, streamlines tasks, or provides a more customized experience for your users.

Ongoing Care

Hosting & Maintenance Plans

Once your site is live, I can either hand everything off to you, or you can have me keep things updated, secure, and running smoothly with a simple monthly plan.

Essentials Care

$50 / month

  • Core software & security updates
  • Uptime checks & basic monitoring
  • Minor content tweaks (a few times a year)

Standard Care

$100 / month

  • Everything in Essentials
  • Priority support
  • Monthly content updates (new photos, text edits)
  • Occasional new sections or features

Hosting costs vary by provider. If you’d like, I can recommend and set up hosting for you so everything is configured correctly from day one.

What drives cost?

Feature breakdown & benefits

Custom Design & Layout

Included in all builds

A custom design makes your site feel like your brand, not a template. This improves trust, makes you more memorable, and sets you apart from competitors using cookie-cutter themes.

Project Gallery / Portfolio

Common in Growth & Pro

A gallery lets you show your work visually — crucial for contractors, creators, and anyone whose work is best seen, not just described. It builds credibility and helps visitors say “Yes, this is exactly what I’m looking for.”

Custom Quote or Contact Forms

Included in most builds

Instead of just listing a phone number, a custom form guides people to give you the info you actually need — budget, timeline, project type — which makes your replies faster and more accurate.

Blog / Updates / News

Available as an add-on

A blog or updates section helps with SEO and gives you a place to post news, tips, or recent projects without needing a full redesign each time.

Admin Tools & Advanced Features

Typical in Pro builds

When you need to log in and manage content yourself — galleries, events, testimonials, or more complex workflows — that adds development time but pays off in control and long-term flexibility.

A-La-Carte

Feature add-ons & a-la-carte pricing

These are typical add-ons and their price ranges. They’re either rolled into your tier or added on top if you decide to expand your site later.

Additional Content Page

$150–$250 per page

Great for adding extra service pages, FAQs, or landing pages when your site grows and you need more dedicated space for specific topics.

Project Gallery / Portfolio

$300–$600

A structured gallery with images, descriptions, and filtering options to showcase your past work in a way that’s easy for visitors to browse.

Testimonials / Reviews Section

$200–$400

A dedicated section for client feedback, star ratings, and quotes that helps build trust and social proof with new visitors.

Blog / News System

$400–$800

A simple system for posting updates, articles, or announcements — helpful for SEO and for keeping your site feeling alive and current.

Admin Dashboard & Content Management

$750–$1,500+

A secure login area where you can manage things like projects, photos, events, or testimonials yourself — no need to call a developer every time you want to update content.

AI-Powered Features

$800–$2,000+ (depends on complexity)

Examples include smart contact triage, FAQ assistants, content suggestions, or other small AI tools that make your site feel smarter and save you time answering repeat questions.

Rush Timeline

+25–40% of project cost

For projects that need to go live on a tight deadline, I can prioritize your build and compress the schedule at an additional rush rate.

Not sure where your project fits?

That’s totally normal. Tell me a bit about your business and what you need your website to do, and I’ll recommend a tier and give you a tailored quote.